18:06

Paris

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We are a Parisian
creative studio
who makes
webexperiences.
Let’s open the
door to your
business’ next
stage

THE MARKET IS A
CROWD. BE THE
REASON IT
STOPS.

JIL'S IS A PARISIAN STUDIO THAT
BUILDS THE THING PEOPLE STOP FOR.

CUSTOM WEBSITES, E-COMMERCE
AND INTERNAL TOOLS.

STRATEGY • UX/UI • WEB DEV

WE PICK THEUNGLAMOROUS.WE MAKE IT IMPOSSIBLETO WALK PAST.

GRIP - Clothespin

The product's argument is hiddenin the steel.So the brand ignores the wood.

GRIP website: a steel clothespin on a line, “The steel is the product”

SBC FORMALITÉS - Immigration law

The préfecture makes people tremble.This firm doesn’t.

SBC Formalités website: “Your future in France deserves a solid file”

SBC Formalités, the firm: “A well-prepared file changes a life.”

SBC Formalités services: a client learns her residence permit is ready

TAUT - Office rubber band

The product's argument is thatit doesn't break.So the brand dares you to try.

TAUT website: “The one that doesn’t snap.” with a stretch counter

TAUT “Go ahead. Try.” stretch player

POWER - AI sourcing platform

Sourcing used to be a spreadsheet.Now it’s a cockpit.

POWER platform overview: suppliers, trending products, AI business plan

POWER supplier map across eastern China

POWER trending products, analysed by AI

GONE - Biodegradable toothpick

The product's argument is disappearance.So the brand is clinical.

GONE website: “Use, dip, it’s gone.” toothpick in a glass of water

GONE product benefits around a hand holding the toothpick

BOB - Sponge

The product's argument isnothing at all.So the brand supplies one.

BOB website: a yellow and green sponge, “éclat fort, sans efforts.”

SBC FORMATION - French test training

The test everyone dreads.The site everyone understands.

SBC Formation website: “Residence permit or citizenship? Prepare your French test.”

SBC Formation price calculator: hours, exam fees, one final total

SBC Formation commitments: “The price you see is the price you pay.”

CLIPPY - Titanium paperclip

The product's argument is permanence.So the brand is engineered.

CLIPPY website: “Because losing docs is so has-been.”

CLIPPY “Why is it amazing?” feature cards

CLIPPY dark product page with the titanium clip in its case

Custom websites

I’m launching something.

Positioning, first site, identity

WordPress, Webflow, Next.js, React

From €3,000Launch my business

Redesign

My site no longer feels like me.

Audit, art direction, copy and images

Figma, Webflow, WordPress

From €3,000Rebuild my site

E-commerce

I want to sell online.

Online store, checkout, product pages

Shopify, WooCommerce, Stripe

From €3,000Open my store

Internal tools

My team lives in spreadsheets.

Back office, client portal, product design

React, Supabase, Airtable

From €3,000Build my tool

What we don't do.

01
Under €3k
Below that, it can't be truly custom.
02
Copycats
Inspired, yes. Traced, never.
03
Templates
Every site starts from a blank page.
04
Rush jobs
Good work takes the time it takes.
05
Yes-men
If we can't add anything, we say so.

Ilias, founder of JIL’S: one founder, eight arms.

My name is Ilias. One founder, eight arms.I imagine, I create, I pick up, I approve. When a project needs more arms, I bring in hand-picked peers. But you always talk to me.

Hover over the arms.

Ilias, founder of JIL’S, painted as a fresco: a masked man with eight arms at his desk, drawing, typing, on the phone, stamping, holding papers and an espresso

Ilias

Founder · Art director · Maker · Customer service · Coffee

Shh.

Do not disturb

Your turn. Bring us something unglamorous.

Got a project in mind? Knock.

Custom website, redesign, online store or internal tool: let’s talk about it.

Ilias, founder of JIL’S, leaning out from behind the door and waving

JIL’S — StudioRing hello@jils.frWrite

GRIP

Clothespin

The product's argument is hidden in the steel.

So the brand ignores the wood.

316

Marine-grade steel spring

8 N

Constant grip

10 yrs

Outdoors, on the line

The steel is the product. Marine-grade 316 spring. Constant 8 N. Ten years outdoors.

Headline: “The steel is the product.” The wood is never mentioned.

Month selector: April, July, October, January.

One call to action: Hang something.

SBC FORMALITÉS

Immigration law firm

The préfecture makes people tremble.

This firm doesn’t.

0

Stock photos: every image was made for the firm

6

Services, one story told in tabs

3

Languages at the desk: French, English, Arabic

Your future in France deserves a solid file.

Headline: “Your future in France deserves a solid file.”

Warm, candid reportage photos, made for the firm, never stock.

One call to action everywhere: book an appointment.

Commissioned. Site and images by JIL’S.

TAUT

Office rubber band

The product's argument is that it doesn't break.

So the brand dares you to try.

10,000

Stretches before failure

2

Things it is stabilised against: ozone and UV

1

Button on the hero: Pull one

Every rubber band in your drawer is already failing. Ozone and UV break down the polymer chains whether you use it or not — that’s why they snap in a drawer they never left. TAUT is stabilised against both. Click until you get bored. It was tested to ten thousand.

“The rubber band, reconsidered.”

Headline: “The one that doesn’t snap.”

A stretch player counts every pull, from 0 to 10,000.

POWER

AI sourcing platform

Sourcing used to be a spreadsheet.

Now it’s a cockpit.

50+

Markets in the supplier pack

3

AI tools: supplier map, trending products, business plan

The world’s best suppliers, across 50+ markets.

Every screen designed: overview, supplier map, trending products, business plan.

A supplier map instead of a supplier list.

Training modules that read like a library: progress, time to read.

Commissioned. Product design by JIL’S.

GONE

Biodegradable toothpick

The product's argument is disappearance.

So the brand is clinical.

10 min

To dissolve fully in water

100%

Plant-based fibres

0

Trace left behind

The first toothpick that disappears in water. Zero trace. 100% natural.

Non-toxic and safe: no glue, no chemicals, lab-tested and clean-certified.

Dentist-approved: gentle on gums, doesn’t scratch enamel.

Zero waste: it doesn’t end up in landfills — it goes.

BOB

Sponge

The product's argument is nothing at all.

So the brand supplies one.

0

Arguments the sponge came with

1

Supplied by the brand

3

Words: Pur. Efficace. Incontournable.

éclat fort, sans efforts. Pur. Efficace. Incontournable.

Headline: “éclat fort, sans efforts.”

Call to action: “Passez l’éponge.”

SBC FORMATION

French test training (TEF IRN)

The test everyone dreads.

The site everyone understands.

850 €

Exam included, the price on the page

2

Languages to listen in: French and Arabic

0

Hidden fees

The price you see is the price you pay.

Headline: “Residence permit or citizenship? Prepare your French test.”

A price calculator: hours, blocks, exam fees, one final total.

Every section can be listened to, in French or in Arabic.

Commissioned. Site by JIL’S.

CLIPPY

Titanium paperclip

The product's argument is permanence.

So the brand is engineered.

Grade 5

Titanium, Ti-6Al-4V

99.2%

Titanium concentration

10 m

Reflective in the dark

mm

Nano-GNSS tracking accuracy

Because losing docs. is so has-been. A titanium paperclip with built-in tracking technology. Never lose important docs. again.

AirTag integration: follow your docs, everywhere.

Nano-GNSS and NFC for real-time localisation from your phone.

Light and dark editions, sold in a case.